Technology Apr 03, 2025

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump

Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand...

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‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump

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